Culture
Music, artists and creative tools.
Releasing music, developing artists and building tools for the creative process. YY starts here with barleyy, an open call for artists and collaborators and a planned sample organizer.
Explore CultureTHE SEVEN HORIZONSFrom music to
From music to
life beyond Earth.
Music, artists and creative tools are our starting point. The seven Horizons set out where we want YY to go—from interactive worlds and artificial intelligence to education, energy, life extension and space.
Culture is active today. The other Horizons describe our longer-term ambitions.
Immersion
Virtual worlds and interactive experiences.
Games, virtual reality and installations that people can explore and influence. Taking music and stories beyond watching and listening, into experiences an audience can participate in.
Intelligence
Artificial intelligence that can learn and act.
Explore the optical chip
AI for research, creative work and complex problem-solving. This includes yy Mind: the idea of an ongoing AI collaborator that remembers past work, learns from feedback and helps carry projects through.
Knowledge
Education and access to learning.
Making difficult subjects understandable through clear teaching, interactive explanations and tools for learning. The aim is to help more people understand science and technology well enough to use them—not just read about them.
Power
Energy, including nuclear power.
Generating, storing and delivering the energy needed for homes, industry and new technologies. The long-term goal is abundant, reliable energy, with nuclear power as a particular area of interest.
Longevity
Aging research and life extension.
Understanding aging and exploring ways to extend healthy human life. More years with the health and independence to live, learn and create—not simply more years alive.
Beyond
Space exploration, planetary defense and terraforming.
Protecting Earth from asteroid threats, exploring the solar system and working toward life beyond Earth. The furthest ambition is terraforming: changing conditions on other worlds so they could support life.
THE STARTING POINTWhy start
Why start
with culture?
We start with culture because we want people to care about the worlds we might build. Interactive experiences let them explore those worlds; AI and education help people understand and work on the ideas behind them. Energy, longer healthy lives and space exploration address the physical limits of how far those ambitions can go.
Explore our current work